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NEW YORK Fallon’s digital-effects laden television spot for PBS depicting a goldfish’s epic journey to a river won the 2002-2003 Creative Arts Primetime Emmy for outstanding commercial on Saturday.
The award is the second in two years for the Publicis Groupe-owned agency, and the second in two years for PBS. This year’s “Fish” spot shows a goldfish leaping out of its bowl into other containers until it reaches a river. The spot encouraged viewers to, “Be more Empowered.”
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