Fallon Minneapolis and Omnisky Part Ways

CHICAGO-Just six weeks into their relationship, Fallon Minneapolis and Omnisky have parted ways. Agency officials described the parting as “amicable,” saying the scope of the assignment had changed over the past few weeks.

“Since the initial assignment, both their needs and the scope of work changed greatly,” said an agency representative. “We wish them nothing but success.”

The Palo Alto, Calif. maker of Internet and e-mail services for handheld computing products like Palm Pilots awarded its $40 million account to Fallon in January after a review that included incumbent TBWA\Chiat\Day in San Francisco, Lowe Lintas & Partners in San Francisco and Ogilvy & Mather’s New York office [Adweek, Jan. 22]. Omnisky’s future advertising plans were unclear.

The split comes just two weeks after Fallon failed to reach an agreement to handle Gateway’s $250 million advertising account.