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LOS ANGELES Mary Gerzema, media director at Publicis Groupe’s Fallon, New York, will join Interpublic Group’s Universal McCann, New York, in April as group communications director. She will be one of seven top-level account group heads in the office, reporting to Sean Cunningham, evp/managing director for UM’s New York office. Gerzema’s responsibilities will include oversight of the agency’s media efforts for Nestle, Bacardi, Ferraro and other clients, and she will also work on strategic planning assignments.
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