Fallon Media Chief Gerzema Moves to Universal McCann

LOS ANGELES Mary Gerzema, media director at Publicis Groupe’s Fallon, New York, will join Interpublic Group’s Universal McCann, New York, in April as group communications director. She will be one of seven top-level account group heads in the office, reporting to Sean Cunningham, evp/managing director for UM’s New York office. Gerzema’s responsibilities will include oversight of the agency’s media efforts for Nestle, Bacardi, Ferraro and other clients, and she will also work on strategic planning assignments.

UM set its sights on Gerzema, who spent most of her 18-year career at Fallon in Minneapolis and New York, because “her track record of all-channel innovation is as good as you can get in the market,” said Cunningham. UM’s New York office is by far its biggest in the U.S., handling more than $5 billion in billings.