Fallon Off the Mark With Cadillac

An account that was supposed to bring about the agency’s rebirth has put it under pressure

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Last summer, Fallon appeared to have scored big when it landed Cadillac and its estimated $270 million account. It wasn’t just a much-needed shot in the fiscal arm, but it was a chance to get the agency back to the glory days of its BMW Films era from 10 years ago.

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