Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Financial services and insurance company Conseco launches its first national TV campaign this week with five spots from Fallon McElligott.
The $15 million branding effort uses storytelling to detail various financial services needs.
One 30-second spot opens as a woman spies an attractive couple admiring jewelry in a shop. When she tells a friend of the sighting, the friend charges through the streets, rolling pin in hand, only to find the “other woman” is the clerk at the jewelry store.
A voiceover throughout the spot addresses health insurance, life insurance and investments for the future.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in