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CHICAGO Fallon adapts “The Carol of the Bells” into a sales pitch for a global positioning system in its first work for Garmin. Ads tout the company’s Nuvi device, which is designed for use by both drivers and pedestrians.
Two television spots, breaking this week, take opposite approaches to demonstrate how the GPS system works.
One commercial shows a man getting hopelessly lost while singing the traditional holiday song, with new lyrics such as, “Look, there’s a moose, give him a noose.
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