Fallon Exec, An Auto Neophyte, Moves to Ford

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Rich Stoddart admits his sole auto experience is driving one.

But the veteran account executive, who left Fallon last week for a top marketing post at Ford Motor Co., said he expects his experience working with big brands to be what counts when he joins the automaker.

“If you listen to [Ford president and CEO Jacques] Nasser, the goal is to transform them from a manufacturing company to a consumercentric company,” Stoddart said.

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