Fallon Elevates Sitley

Fallon Worldwide promoted Minneapolis director of production Mark Sitley to director of production, North America. In this new post, Sitley will be responsible for maintaining the agency’s broadcast, film and new media initiatives for Fallon Minneapolis and Fallon New York, and manage a staff of 90 in seven departments across the two offices. Sitley, 52, joined Fallon in 1999 and has more than 20 years of advertising experience. At Fallon he has produced campaigns for PBS, United Airlines and BMW. He was instrumental in developing BMW Films, the Internet short film series for BMW of North America. “Mark is doing extraordinary things for our clients and Fallon, said David Lubars, president, executive creative director of Fallon in North America, in a statement. Before joining Fallon, Sitley was a consultant to New York ad agencies including J. Walter Thompson, Weiss Whitten (now Brand Architecture) and Ryan Drossman, as well as Dentsu in Tokyo. As a commercial director in New York, Sitley produced ads for American Express, Coca-Cola, Kraft and Procter & Gamble, among others. Sitley said in a statement that his objective in the new role is to maintain “the highest level production quality” and remain dedicated to “bridging modern technology, new vehicles and the most talented people available to create and protect brand images on behalf of Fallon clients.”