Fallon Elevates Fitzgerald

Connection planners were few and far between in the ad industry when Michelle Fitzgerald took the title at Fallon five years ago—she was among the agency’s first staffers in that role. Even within the Minneapolis shop, there was a lot of head-scratching over the discipline, which combines the work of account planning and media planning, the 32-year-old Minnesota native said.

“We were essentially starting this practice in the United States,” said Fitzgerald, who recently was promoted to director of connection planning at the Publicis Groupe shop.