Fallon Effort Backs New Fortune-Based Nuveen Trust

Fallon McElligott is preparing an upcoming ad that pairs two of its clients: investment bank John Nuveen & Co. and Fortune magazine.
The tombstone ad, set to run later this month in The Wall Street Journal, announces the Chicago-based investment company’s new unit trust that is based on Fortune’s “Most Admired Companies” list. The group is compiled from a survey of more than 10,000 industry insiders.
The Minneapolis agency won Nuveen’s $5-10 million account in a review late last year, pitching the theme of “Wisdom,” sources said. The trust announcement is the first work, with a brand campaign expected later this year.
Fallon’s New York office has handled Fortune since 1996.
–Aaron Baar