Fallon E-Mailed by a Dot.Com

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Lifeminders.com Says It’s Poised to Pocket $57 Million in IPO
CHICAGO–Fallon McElligott has been handed responsibility for the first advertising campaign from personal e-mail service Lifeminders.com.
The agency won the account without a review. Tim Hanlon, the Herndon, Va., company’s vice president of marketing, said he considered other shops but in the end just picked up the phone and called Fallon.
Neither the agency nor the client would comment on billings, citing the quiet period mandated by the Securities and Exchange Commission ahead of an initial public offering.





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