Fallon Ditches Broadcast Buying

Fallon is getting out of the broadcast media-buying business, according to North America media director Lisa Seward. The shop, with offices in Minneapolis and New York, will shift about $50 million in TV and radio buying for clients such as Lee, Virgin Mobile and Holiday Inn to Publicis Groupe sibling StarLink in Chicago. Fallon will continue to handle media planning and print buying for those clients, Seward said.