Fallon Cuts 20 Staffers

CHICAGO Publicis Groupe’s Fallon Worldwide has laid off about 20 employees, approximately 6 percent of its staff, according to an agency representative.

The rep said the cuts stemmed from the loss of creative duties on Subway’s $220 million account in May. “We really believed we’d get a piece of new business to replace it,” she said. “And while we have won some new business, nothing has come in on that order.”

The cuts were mainly in the shop’s Minneapolis headquarters, though some vacant positions in the agency’s New York offices will not be filled, she said. The cuts affected all departments.

Fallon handled the Subway account for only eight months. The shop’s first work for the client was poorly received. One campaign featured a man washing his car in a cheerleading outfit. He justified the strange behavior by saying, “It’s OK, I had Subway.”

The Milford, Conn., client in July enlisted Omnicom Group’s Goodby, Silverstein & Partners to handle creative on its account.