Fallon Continues Global Expansion

CHICAGO–Fallon has set its next phase of international expansion with plans to open offices in January in Sao Paolo, Brazil, Singapore and Hong Kong, the agency said.

The Minneapolis headquartered unit of Publicis currently has offices in New York and London.

The Sao Paolo office will be led by three local executives: Marcelo Aragoa, a copywriter at Almap/BBDO; Eugenio Mohallem, a former creative director at Almap/BBDO; and Roberta di Pace, former general manager at Talent Comunicacao S.A.

Calvin Soh, who worked at Fallon New York as an associate creative director, will head the offices in Singapore and Hong Kong. Joining him will be Yang Yeo, formerly of BBH Singapore and London and Chris Lee, formerly of Ogilvy & Mather in Singapore.

Fallon’s worldwide clients are United Airlines and Timberland.