Fallon Continues Global Expansion

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CHICAGO–Fallon has set its next phase of international expansion with plans to open offices in January in Sao Paolo, Brazil, Singapore and Hong Kong, the agency said.

The Minneapolis headquartered unit of Publicis currently has offices in New York and London.

The Sao Paolo office will be led by three local executives: Marcelo Aragoa, a copywriter at Almap/BBDO; Eugenio Mohallem, a former creative director at Almap/BBDO; and Roberta di Pace, former general manager at Talent Comunicacao S.A.

Calvin

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