Fallon, BBH, Saatchi Pitch Sony Europe

NEW YORK –Three London shops this week are pitching to handle creative duties on Sony Corp.’s pan-European electronics account: Fallon, Bartle Bogle Hegarty and the incumbent, Saatchi & Saatchi, sources said. Billings are estimated at $80 million.

The pitches are taking place in Amsterdam over several days and the client is expected to select an agency next week, said sources. Sony, which could not immediately be reached, launched the review in July. The agencies either declined comment or could not be reached.

Saatchi has handled the account since 1999.

Media duties for four divisions of Sony in Europe were consolidated last week at OMD in London. The agency bested the London offices of MindShare and Zenith Media to land the estimated $300 million account.