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NEW YORK –Three London shops this week are pitching to handle creative duties on Sony Corp.’s pan-European electronics account: Fallon, Bartle Bogle Hegarty and the incumbent, Saatchi & Saatchi, sources said. Billings are estimated at $80 million.
The pitches are taking place in Amsterdam over several days and the client is expected to select an agency next week, said sources. Sony, which could not immediately be reached, launched the review in July. The agencies either declined comment or could not be reached.
Saatchi
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