Fallon Adds Media for Starz

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO Cable network Starz Encore has awarded its estimated $30 million media account to Fallon after a review of several media shops, the client said on Tuesday.

The Publicis Groupe-owned agency in Minneapolis will handle media planning and buying for the Englewood, Colo.-based company’s 13 pay movie channels. Starz is the shop’s first media-only win, though Fallon handles media duties for several of its creative clients such as United Airlines and Citibank.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in