Fallon Adds Media for Starz

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CHICAGO Cable network Starz Encore has awarded its estimated $30 million media account to Fallon after a review of several media shops, the client said on Tuesday.

The Publicis Groupe-owned agency in Minneapolis will handle media planning and buying for the Englewood, Colo.-based company’s 13 pay movie channels. Starz is the shop’s first media-only win, though Fallon handles media duties for several of its creative clients such as United Airlines and Citibank.

Contenders in the Starz review were not disclosed.



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