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By David Kiley
NEW YORK–BMW of North America is returning to Hollywood to rejoin with MGM’s James Bond franchise.
The automaker has committed some $30 million to marketing programs linked to Tomorrow Never Dies, a sequel to the 007 hit Goldeneye. BMW staged a promotional tie-in to that 1995 film.
The German car maker spent nearly $20 million on splashy co-promotions with Goldeneye as part of its launch of the Z3 roadster, 007’s car of choice in the film.
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