Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–David Bowie, Snoop Dogg and B.B. King fall from the sky and land in the oddest places in TBWA\Chiat\Day’s first work for XM Satellite Radio.
The $45 million campaign breaks Aug. 10 with a 60-second theater spot that features the musical icons. Bowie crashes through the roof of a motel, Snoop through the roof of a skyscraper (landing in an office of cubicles), and King through a barn.
In each case, the star’s arrival is foreshadowed by a shower of objects that represents a type of radio programming.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in