For the fall launch of Ms. Pac Man Maze Madness, N

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For the fall launch of Ms. Pac Man Maze Madness, Namco Hometek’s 3D update of the classic video game, Mike Fischer faced an unusual challenge. Normally, the director of marketing for the San Jose, Calif.-based company aims ads at kids to introduce products. But Ms. Pac Man, with feminist roots and a 19-year history, needed a different strategy.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in