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Faith Hill Parfums is sniffing out consumers with a series of Webisodes, online discussions and print advertising. The new Web series will feature the singer discussing questions, some submitted by viewers, on the theme of “The Beauty of Being a Woman.”
Fragrance company Coty Inc. and independent marketing agency Iris, will also promote the fragrance through online discussions and polls about womanhood, open to users registered on the fragrance’s promotional Web site. Registered users will access videos of Faith discussing the fragrance before the show begins.
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