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British automaker Vauxhall found an attention-grabbing way to notify audiences about the reverse parking camera that comes standard with its Atria.
A new animated campaign from Velocity, McCann’s agency unit dedicated to Vauxhall Motors and MRM Madrid, tells three fairytale stories in reverse. Cinderella, Jack and The Ugly Duckling start off well but find over time that their fortunes get progressively worse.
Cinderella, for example, goes from living happily with the prince to getting “unmarried” (annulled? divorced?), to losing her slipper and having her carriage turn into a pumpkin en route to her new home where she’s back to living with her wicked stepsisters and stepmother and will presumably live unhappily ever after.
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