Factor, the ready-to-eat meal kit brand, is partnering with Serena Williams for its newly launched “Let’s Eat Real” campaign.
The newest ad spot, which will air throughout the US Open, plays off of Williams’ return to tennis, with the initial ad spot opening on a tense team meeting about her career. When Williams announces she has changed her mind, the ad reveals that the tennis star is just deciding which Factor meal to eat for dinner. Another shows Williams in match mode with a timer ticking down: she is facing off with her microwave as she prepares another Factor dinner.
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