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NEW YORK As relief workers struggled last week to gauge the human toll of Hurricane Katrina, the market coldly assessed the financial costs, primarily a spike in already-rising fuel prices.
Within the communications industry, the impact is expected to be felt most immediately by marketers and the agencies crafting their messages. Consumers, too, with their household budgets strapped by fast-rising gas and home-heating costs this winter, are rethinking their spending priorities.
Nor are media companies immune. While the higher price of oil was already factored into ad deals struck in the early part of the year, there are new concerns about the 2006 marketplace.
Still,

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