Facial Recognition Will Be Watching and Storing Your Emotions and Data

The tech can identify fear and other feelings you might want to otherwise hide

Silhouettes of people in purple, green and blue.
Facial recognition technology is growing more popular, but do we want it to?

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”

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@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.
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