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Ogilvy & Mather is taking its “Players have more fun” campaign for the Illinois Lottery to movie screens with a 70-second spot that is itself a guessing game.
The audience sees a man start on a blind date with a woman who has a “scratch here” circle over her face. He introduces her to friends, announces his engagement to the woman’s mother (who also has an obscured face), marries her and they have a similarly afflicted child.
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