Faced With Economic Uncertainty, Optimism Among Marketers Is at a 7-Year Low

CMO Survey reveals a growing sense of gloom in the industry

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Marketers are feeling less optimistic about their work in the wake of a slowing economy, the newly-published CMO Survey reveals.

The survey, which is co-sponsored by the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business, asked 323 marketing executives about the industry and the sentiments of those working within it. Results showed that optimism among marketers is at a seven-year low, hitting 57 on a scale of one to 100. Fifty-six percent of marketers are feeling more pessimistic about the economy now than they were during the previous quarter.

This is likely because “the largest set of economic voices around them are also pessimistic,” Christine



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