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Facebook has appointed Rapha Vasconcellos as head of its Creative Shop, the social networking giant’s in-house hub that collaborates with nearly all of the major advertising holding companies, brands, independent creators, influencers, artists, production hubs, etc., on creative work across Facebook, Instagram, Messenger and Oculus.
Based in the U.S., Vasconcellos will be tasked with managing a global team of 300 employees across 38 markets.
Vasconcellos, who has been with Facebook Creative Shop for six years leading its teams across Latin America and, most recently, Asia Pacific, replaces global creative director Andrew Keller, who was acting as interim head of the shop until a permanent leader was placed.
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