Is Facebook a Media or Tech Company?

Sorrell, Everson differ at 4A's conference

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Don't call Facebook a media company.

Six hours after WPP CEO Martin Sorrell did just that at the 4A's Transformation Conference in Beverly Hills, Calif., Facebook's Carolyn Everson took the stage and asserted that her employer is in the technology, not media business.

"I found it fascinating that Martin said this morning that Facebook was a media company—not a technology company. We actually define ourselves as a technology company," said Everson, vp of global marketing solutions at Facebook. 

"Media companies are known for the content that they create.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in