Facebook Is Taking a 'Hyperlocal, Hyperreal' Approach to Empowering Small Businesses

New campaign from 72andSunny highlights the platform’s tools

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If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses—and small-business owners—with a new campaign, “Keep it Local,” from 72andSunny in New York. The campaign is meant to not only spotlight the businesses currently using the platform to drive growth, but also to show other small businesses what using Facebook can do for them.

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