Facebook Finds Reasons to Hope in This Artful, Portrait-Based Ad From the Golden Globes

Featuring, among others, #MeToo founder Tarana Burke

There’s something remarkably intimate about Facebook’s new 60-second spot and the way it uses a combination of portraiture and voiceover to tell a story of hope. The camera punches in, putting you physically closer to the person revealing something about themselves in an imperfect voiceover that leaves the stutters, the questions, the ums, the uhs, the awkward filler of real world conversation.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.