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Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook.
The soda maker announced Sept. 15 that 12-packs of its Mountain Dew-like sparkling beverage were available for sale exclusively through Amazon. This marks the first time Coca-Cola has reintroduced a discontinued soft drink brand, and it represents the company’s initial foray into digital- and social-only product promotion.
“If expectations are met, this may be only the first of a variety of efforts we explore to launch niche products through e-commerce relationships,” Wendy Clark, president of sparkling and strategic marketing, Coca-Cola North America, said in a statement.
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