Facebook Extends Branded Content Tag to Public Groups

Admins can now publish posts in partnership with or on behalf of advertisers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Facebook extended access to its branded content tag to administrators of public groups.

The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency.

Facebook

The tool also gives those brand advertisers more understanding into how their posts are performing on the social network.

All branded content across the Facebook platform where an exchange of value occurred must comply with the social network’s branded content policies.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in