Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook extended access to its branded content tag to administrators of public groups.
The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency.
The tool also gives those brand advertisers more understanding into how their posts are performing on the social network.
All branded content across the Facebook platform where an exchange of value occurred must comply with the social network’s branded content policies.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in