Facebook Extends Branded Content Tag to Public Groups

Admins can now publish posts in partnership with or on behalf of advertisers

The tool gives advertisers more understanding into how their posts are performing Facebook
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Facebook extended access to its branded content tag to administrators of public groups.

The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency.

Facebook

The tool also gives those brand advertisers more understanding into how their posts are performing on the social network.

All branded content across the Facebook platform where an exchange of value occurred must comply with the social network’s branded content policies.

A Facebook spokesperson said, “We’re exploring branded content in Facebook groups and, after testing with select admins and brands, we’re rolling out the branded content tag tool to admins of public groups.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.