Facebook Explores 'Places'

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Facebook has launched its much-anticipated answer to location-based services such as Foursquare and Gowalla

Like those mobile applications, Facebook Places allows users to alert their friends to their whereabouts.

Mobile apps have become increasingly popular. They’re frequently used by younger, highly wired demographics to “check in” at  localities — including restaurants, bars, airports and coffee shops — using smartphones’ GPS technology.

Facebook Places allows for similar “check ins.” The company is billing the tool as a way for members to share favorite places with friends and to help users find friends when they are out and about.

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