Facebook COO Sheryl Sandberg: Striving for Equality in Advertising Is Not a Trade-Off

The Cannes Lions panel highlighted campaigns that work

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CANNES, France—Facebook COO Sheryl Sandberg says we all practice unconscious bias. She did herself just recently.

Sandberg, who moderated a Cannes Lions panel at Facebook Beach this afternoon on the topic of equality in advertising, said she was taking part in a press conference recently, “and I noticed I called on more men than women,” she said, adding, “It’s also a myth that only men call girls bossy. It’s women too. I do this too.”

Sandberg was joined by FCB chief strategy officer Vita Harris, Procter & Gamble CMO Marc Pritchard and CEO, Geena Davis Institute on Gender in Media, Madeline Di Nonno.

“Help persuade people that this actually works,” said Sandberg to the crowd of about 150.

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