After Monthlong Boycott, Which Brands Are Coming Back to Facebook?

Stop Hate for Profit got a lot of support, including from Coca-Cola, Unilever and The North Face

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As the monthlong Stop Hate for Profit campaign calling on advertisers to boycott Facebook comes to an end today, many brands are still deciding whether to return their ad spend to the social network’s platforms.

Some major brands that made a show of withdrawing their digital ad spends, including Chipotle, are extending their commitment to forgo advertising on Facebook and Instagram. Others, such as The North Face, are slowly returning to the platforms.

The actions Facebook has taken to meet brands’ demands to clean up hate speech and misinformation have left many cautiously optimistic, said Joshua Lowcock, chief digital officer for UM and global brand safety officer for Mediabrands.

“There’s definitely been a different level of engagement on these key issues and a different level of public engagement,” Lowcock said.



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