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During the month of July, the Stop Hate for Profit movement led the largest organized advertiser boycott against Facebook in its history.
It was significant enough to become part of the conversation when Facebook CEO Mark Zuckerberg faced a Congressional hearing last week and, in the company’s latest earnings report, Facebook acknowledged it as a potential headwind that could affect revenue.
The boycott has grown to include more than 1,100 companies, including big-name brands such as Unilever, Coca-Cola, Chipotle and Hershey’s.