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Facebook expanded on the automotive inventory ads it introduced in January 2019 by introducing the ability for dealers to drive users to a mobile-optimized shopping experience on the Facebook platform.
The social network said in a blog post Monday that when someone clicks on an ad from an auto dealer, they will be taken to a dynamic vehicle detail page on Facebook, created with information from that dealer’s catalog.
Car shoppers can then research vehicles, search additional inventory and connect directly with the dealer via a lead
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