With Masks the Norm, Schick Positions Eyebrows as the New Lips

Razor brand offers a lesson in nonverbal communication with help from actor Madison Bailey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While face masks help prevent the spread of Covid-19, they can also make communication difficult not just by muffling the speaker’s voice, but also because they hide nonverbal cues that come from facial gestures using the nose, mouth and chin.

That leaves the eyes, eyebrows and forehead to do more of the talking.

Focusing on this shift in how people express themselves, razor brand Schick has produced a short tutorial using its Hydro Silk product on how to communicate better with your eyebrows.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in