With Masks the Norm, Schick Positions Eyebrows as the New Lips

Razor brand offers a lesson in nonverbal communication with help from actor Madison Bailey

Madison Bailey
Madison Bailey recently posted an eyebrow video tutorial to her 3.2 million followers on Instagram. Schick Hydro Silk

While face masks help prevent the spread of Covid-19, they can also make communication difficult not just by muffling the speaker’s voice, but also because they hide nonverbal cues that come from facial gestures using the nose, mouth and chin.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.