Fabric Chain Unifies Brand And Marketing

Fabri-Centers of America is the nation’s largest fabrics and crafts retailer, with sales approaching $1 billion from nearly 1,200 stores nationwide. Starting this week, the company gets to act accordingly, beginning its first national advertising efforts under a single name.
On Sept. 1, the Hudson, Ohio-based company changes its corporate name to Jo-Ann Stores, and the seven different fabric and craft chains it has acquired over the past several years all adopt the name of its core brand.