ExxonMobil Taps Joanne Davis to Manage Global Review

ExxonMobil has hired Joanne Davis Consulting to manage its global creative and media review, sources said.

The New York–based consultancy was among several that competed for the assignment, according to sources. Consultancy president Joanne Davis did not return messages, and a representative for the Irving, Texas–based oil company declined to comment.

ExxonMobil’s global media spending total was not available. In the U.S. alone, the company spent $111 million in major measured media last year, according to Nielsen. That figure was down 15 percent from 2008’s total of $131 million. The totals don’t include online spending.

ExxonMobil is looking to consolidate its business at fewer agencies. Currently, the creative and media assignments are split among several shops based on business lines.

Omnicom Group units DDB and OMD, for example, handle creative and media duties, respectively, on fuel advertising. Corporate image efforts are handled by Havas units Euro RSCG (creative) and MPG (media), and lubricants/chemicals advertising by Interpublic Group units McCann Erickson (creative) and Universal McCann (media).

Sources expect ExxonMobil to consider both roster and non-roster shops for the business, which explains the need for a consultant. The client first signaled its plans for a search in the fall; the process is expected to accelerate with the hiring of Davis.