ExxonMobil Has Review Finalists on Edge

Huge $50 million review has McCann and DDB on tenterhooks while BBDO hopes to play spoiler as 'Switzerland' option

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ExxonMobil’s global review of its creative and media business, which is worth $50 million in revenue across both assignments, was touted as a massive consolidation play. Now, it’s pushing the finalists to the brink.

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