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89 Studios attacks pop rock–literally–in a new 30-second TV spot for its 3Xtreme sports video game.
The commercial (shown here) from Butler, Shine & Stern, Sausalito, Calif., depicts a fictitious musical act called Heaven Scent–
a spoof of teen acts like the Backstreet Boys that young girls love and everyone else loves to hate.
At the beginning of the ad, the five angel-faced guys with moussed hair and cream-colored suits are sweetly harmonizing in a make-believe rock video set in a graffiti-marred inner city area.
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