Extra Gum’s Back-to-Normal Ad Is a Euphoric Release

Céline Dion’s 'It's All Coming Back to Me Now' thunders throughout the 2-minute spot

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The amount of death, economic anxiety, social isolation and political strife that’s occurred over the past 14 months or so is something anyone who’s lived through it will never forget.

But change is coming. Life under lockdown will end. Soon.

In a two-minute spot, Extra gum imagines a morning when normal returns all at once. A woman receives a text informing her it’s OK to meet in person again. A man shaves his beard. Everyone logs off Zoom.

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