ExpressJet "Accordion"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

For people who travel by air these days, getting there is almost none of the fun. That’s why commercials that depict airline flights as luxurious or fun or even merely not unpleasant will strike viewers as delusional. This spot for ExpressJet Airlines (via Dentsu America, New York) takes a more plausible approach and makes the most of it. It shows people enjoying their free time in various ways — a man flying his model airplane (much more fun now than the real kind), a woman turning foliage into topiary, a muscular guy tinkering with his muscle car, a man standing barefoot on a beach and playing the accordion, etc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in