Expo Contractor Hires Square One

DALLAS Convention and exposition design firm Freeman has hired independent Square One to handle advertising, the agency said.

In addition to major corporate clients, Freeman has designed the quadrennial Republican National Convention over the past 20 years, including the 2004 event in New York that required unprecedented planning for security, the company said.

Freeman and Square One are both based in Dallas. The value of the account was not disclosed.

“We have been charged with developing breakthrough work to differentiate Freeman from its competitors,” said Steve Maxfield, a partner with Square One. “Our plan is to develop a fully integrated solution across a range of [media] which will allow Freeman to become the leader in producing events that facilitate face-to-face marketing.”

Still owned by descendants of founder Donald S. “Buck” Freeman and company employees, Freeman has offices in 27 cities in North America. The firm began in Des Moines, Iowa, as Freeman Decorating Co. and moved to Dallas in 1974.