Experience Einstein Through Augmented Reality at National Geographic's SXSW Activation

'Further: Base Camp' promotes new series 'Genius'

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Want to get inside the mind of Albert Einstein? “Further: Base Camp,” National Geographic’s activation at SXSW, is making that a reality.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...