'Experience' Counts in E-P's Cellular One TV Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“Experience” is the watchword in Erwin-Penland’sfirst creative campaign for Cellular One.

Three television spots from the Greenville, S.C., agency broke this month in Alabama, Florida, Georgia and South Carolina. “Where experience makes the difference” is the tag.

E-P personnel, led by creative di-rector Mark Bazil, needed to position the company, which was purchased late last year by client Verizon Wireless, in a way that was consistent with its new parent but did not alienate existing customers.

Bazil said it will take Verizon another year to rebrand its Jonesboro, Ga.,





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in