Expedia’s Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality

Daydreaming can only get you so far, says spot from Team One

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That’s what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home.

Expedia knows that many people in the country are going stir crazy, fantasizing about a change of scenery and plotting the relaunch of their delayed travel plans. The brand, via agency Team One, has debuted a new campaign called “Stop Motion.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in